More than 14,000 visitors, 56% of them international
Piscina & Wellness Barcelona closes its best edition of the last decade
Piscina & Wellness Barcelona has more than lived up to expectations in its best edition of the last decade. The Fira de Barcelona trade show closes its doors today, confirming its position as an effective international business centre for an innovative sector that is committed to sustainability and digitalisation in order to achieve more experiential and efficient aquatic facilities in terms of water and energy consumption. The event, which had 367 exhibitors from 30 countries, was visited by more than 14,000 professionals, 56% of them international, from up to 100 countries.
After four days of intense activity, Piscina & Wellness leaves a good feeling among the participating exhibiting companies, speakers, invited buyers and the professional public. The international connection with Europe, the Mediterranean and Latin America, together with the attractiveness of the Spanish market, one of the most important in the world due to the size of the pool stock to be maintained and equipped (more than 1.3 million units), have been even more evident in this edition marked by growth.
Specifically, the event has increased its commercial surface area by 54% compared to 2021, has reached an all-time record of international participation with 68% of foreign companies, and has increased the number of visitors by 40% compared to the last edition held two years ago at the height of the pandemic, and has also exceeded by 16% the attendance power of the 2019 fair. On this occasion, moreover, the presence of international buyers from Mexico, France, Portugal, Italy, China, Belgium, Germany and the Middle East region has also increased.
The president of Piscina & Wellness Barcelona, Eloi Planes, stresses that “we have attracted a quality visitor and clients with specific projects that need to apply solutions that are highly focused on sustainability to adapt all types of aquatic facilities for both residential and public use to the demands of the context of climate change in which we find ourselves”.
Activities with a strong following
As a complement to the commercial offer, it is worth highlighting the interest aroused by the show’s activity areas, such as the Innovation Zone with around twenty new products for a smart, connected, sustainable and healthy pool; the Wellness Experience, a large wellness centre with an active pool, saunas, whirlpool baths, showers, fitness area and treatment cabins, and the ‘Outdoor Living Experience’, which showcased new products and services related to pools, outdoor decoration and outdoor wellness experiences.
Piscina & Wellness Barcelona also hosted various conferences that promoted debate and networking, such as the first edition of the Pool Horizons Summit, which reflected on the role of swimming pools and their contribution to social and environmental challenges.
Water reuse
As a novelty and as part of the measures to reduce the event’s environmental footprint, this year all the pools and spas on display at the show were filled with vitalised seawater, a sustainable alternative from the company “Másque Iniciativas”. This afternoon, after the show closes, the water will be collected again in tanker trucks to be reused in other aquatic facilities or fire-fighting ponds.
Piscina & Wellness Barcelona will hold its next edition between 17 and 20 November 2025 at Fira de Barcelona’s Gran Via exhibition centre.
Barcelona, 30 November 2023
Images available here
Mª Gloria Dilluvio / Maria Dolors Herranz
Tel. +34 93 233 21 72 – 25 41
gdilluvio@firabarcelona.com / mdherranz@firabarcelona.com