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Both events are committed to the digital format this year, with the aim of positioning themselves in the new scenario of creativity and the fashion industry, defined by new technologies, and to consolidate the city of Barcelona and Catalonia as a whole as an international benchmark for the sector.

In this respect, Muntsa Vilalta, director of the Consorci de Comerç, Artesania i Moda (CCAM), of the Ministry of Business and Knowledge—an organisation that promotes 080 Barcelona Fashion—, considers that “in the current situation, we must opt for collaboration and a joint strategy. 080 Barcelona Fashion and Valmont Barcelona Bridal Fashion Week are key dates in their respective segments within the fashion sector, and the sum of their efforts is undoubtedly the best way to obtain results in the shared objective of consolidating Barcelona, and by extension Catalonia, as a fashion capital, at on international level“. Vilalta points out that “digitalisation is also an opportunity, as it has come to stay” and adds that “digital platforms will allow us to reach new audiences and consolidate existing ones, and give us an even more innovative vision“.

The director of Fira de Barcelona, Constantí Serralonga, stresses that “the collaboration of Valmont Barcelona Bridal Fashion Week and 080 Barcelona Fashion turns Barcelona into the epicentre of the fashion world. Furthermore, both events have shown that they are capable of reinventing themselves in the face of the current situation and of adapting new editions to continue supporting a sector that is so important for the country and of such international projection at a key moment”.

080 Barcelona Fashion, celebrates its first 100% digital edition. The backdrop for the Catalan Fashion Week will once again be the Sant Pau Modernist site, from where the collections of designers and brands will be presented. In the current situation, the digital format and the intensive use of ICTs is seen as an opportunity to project 080 Barcelona Fashion to all audiences and to reach new audiences. From 14 to 17 September, the public will be able to follow the broadcast of all the contents through 080 TV, from the same website https://080barcelonafashion.cat/. A virtual front row where you can enjoy the broadcast of contents, productions and all live.

A live broadcast calendar that will include the première of the designers’ and brands’ collections (Fashion show films), the broadcast of the Designers DNA (a short documentary and artistic films about the designers and fashion companies), as well as a programme of content about the world of fashion within “Other Voices” that includes Fashion Talks, with the participation of personalities from the world of fashion on an international level, the Business Talks and Tech Talks by top-level professionals and experts. Also, in the section “Behind the scenes”, unpublished contents in other editions will be announced, such as the casting process, what happens backstage and the making-of of this edition. On the business side, 080 reissues, also in digital format, the 080 Fashion Showroom Digital Edition, with the participation of about twenty Catalan fashion brands, and the virtual tours planned by nearly a thousand national and international professionals.

In this edition of 080 Barcelona Fashion, the following designers and brands are participating (in alphabetical order): All That She Loves; Brain&Beast; Custo Barcelona; Eikò Ai; Eñaut Escorpion; Guillem Rodriguez; Guillermina Baeza; Julià G Escribà; Lebor Gabala; Lera Mamba; Maite By Lola Casadamunt; Mans; Menchén Tomás; Naulover; Onrushw23fh; OscarLeon; Sita Murt; The Label Edition; Txell Miras; and Yerse.

Bridal fashion in digital

From September 18 to 22, the Valmont Barcelona Bridal Fashion Week fashion show will take centre stage with the presentation of the collections of 24 internationally renowned designers. In this edition, the leading event of bridal fashion returns through its new digital space, with the transmission of the fashion shows and the rest of the contents through the VBBFW App, a digital platform that will reach not only clients, but also future brides from all over the world, and fashion lovers on a global level.

VBBFW will host the fashion shows of Pronovias and other brands of its group such as Nicole Milano and House of St. Patrick, and other Spanish market leaders such as Jesús Peiró; Yolancris; Sophie et Voilà; Isabel Sanchis and Higar Novias. Various international brands will also present their collections, including the Korean brand Vestal; The Atelier, the Malaysian firm directed by Jimmy Choo; Flora, from Israel; the French firm Cymbeline; the American firms Demetrios and Yumi Katsura; Marylise & Rembo Styling, from Belgium, and the Italian firms Valentini, Bellantuono and Amelia Casablanca, as well as the ‘new talent’ Lorena Panea, Olga Macià, Léonie Bridal and Poesie Sposa. The fashion show will have a spectacular scenery by the company La Fura dels Baus and will be broadcast through the VBBFW App, with a live chat, where the brands will, for the first time, have access to opinions of the future brides enjoying the shows.

At the same time, the platform will show the ‘trade show’, a digital showroom exclusively for professionals, with the designs and collections of a hundred brands, 60% of which are international, who will be able to contact buyers, distributors and retailers from all over the world. Likewise, VBBFW will also be the framework for activities in collaboration with companies and entities such as the high-end cosmetics firm Valmont and Save The Children—the NGO with which the show has signed a collaboration agreement against child marriage.